Book publicity services

Book publicity services, mixed and matched to your book

Published by C.S. Lewis & Co. Publicists. Last updated November 2026.

C.S. Lewis & Co. Publicists offers book and author publicity, internet marketing, and partner services in speaking, media coaching and writing. Every campaign is customized to the needs, personality and goals of the author, and the firm works alongside publishers’ and businesses’ publicity teams so efforts complement each other.

What do book publicity services include?

Core book publicity services include a media kit, book and kit distribution, follow-up to secure coverage, news-driven pitching and coordination of appearances. C.S. Lewis & Co. Publicists adds internet marketing and, through trusted partners, speaker services, media coaching and writing services, so you can choose only what your launch needs.

Book and author publicity

Goal: turn authors into newsmakers and trendsetters seen, heard and read about in every type of media, and build name recognition that leads to more book sales, new printings and new publishing opportunities.

Create a media kit that producers, journalists, editors and bloggers can use for background, reviews, story ideas, interview topics and bylined articles.
Distribute books and media kits to every media contact that matters, then manage intensive follow-up to secure interviews, features, mentions, reviews, op-eds and bylined article placements.
Develop a continual stream of pithy, original and timely pitches that position you as a newsworthy expert, aligned with breaking news, often the same day.
Customize a list of top media contacts with whom the firm has established relationships, and offer story ideas matched to each audience.
Evaluate and pursue opportunities to maximize author travel to major media markets, coordinated with your personal schedule.
Open the door to long-term relationships with editors, producers and journalists who now regard you as an expert.

Internet marketing and partner services

Internet marketing

Goal: add value to your internet presence, market your ideas to the widest online audience and create a lasting online presence that keeps generating publicity after the campaign ends. The firm helps authors develop content for social and business networks, websites and blogs, and grow their professional network.

Speaker services

Goal: help authors land valuable speaking opportunities that support book sales, reach targeted audiences and create new business. Offered through top professionals the firm works with frequently and closely.

Media coaching

Goal: give authors insider training to feel and look professional and confident on television, on radio and before live audiences, delivering a message that is powerful and memorable.

Writing services

Goal: create ghostwritten op-eds and bylined articles based on your book and expertise for newspapers, magazines and trade journals, plus newsletters and marketing material for your business or practice.

Wondering how these services fit an independent book? Start with the guide to book publicists for indie authors, then check what drives the cost.

Common questions

Short answers from C.S. Lewis & Co. Publicists. See all 45 in the book publicist FAQ.

What is in a media kit?: A media kit gives producers, journalists, editors and bloggers what they need to cover you: background material, reviews, story ideas, interview topics and bylined article options. C.S. Lewis & Co. Publicists creates one for each client, and its main website hosts downloadable press kit examples for books such as The Entrepreneur Equation by Carol Roth.
More in the FAQ
Can a publicist help me write articles or op-eds?: Yes. C.S. Lewis & Co. Publicists works to place op-eds and bylined articles, and through trusted partners can add writing services, including ghostwritten op-ed pieces based on your book and expertise. Cathy and David Lewis have helped clients become contributors at sites such as Forbes.com, PsychologyToday.com, Thrive Global and Chief Executive.
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Do campaigns include podcast interviews?: Yes. David C. Lewis, vice president of C.S. Lewis & Co. Publicists, helps authors focus their messaging and build their brand through frequent interviews on podcasts, radio and television. The firm has also written about getting more from every podcast appearance, including the new hosts, guests and listeners a single interview introduces.
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What if I am nervous about radio or television?: You can shape the campaign around your comfort level. The firm’s FAQ notes that if radio and television give you the jitters, it can steer toward other outlets. Media coaching is also available through trusted partners to help you look and feel confident on television, on radio and before live audiences.
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Can a book help a CEO or consultant get speaking work?: It can be a strong platform. The firm’s blog argues that many CEO authors treat publication as the finish line when it is really the starting line. Its campaigns aim to open doors to publishing deals, new clients and high-value speaking engagements, and speaker services are available through trusted partners.
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Will you work alongside my publisher’s publicity team?: Yes. C.S. Lewis & Co. Publicists works closely with publishers’ and businesses’ publicity teams so that its efforts complement theirs. This suits authors at small presses or larger houses who want more personal attention than an in-house department, juggling many titles each season, can usually give.
More in the FAQ

Have a book launching soon?

Tell C.S. Lewis & Co. Publicists about your book, your publication date and what you want the campaign to achieve. The firm will build a plan around your goals.

Contact the firm